Marketing - "#Lowell: There's a Lot to Like"

With City of Lowell officials and elected leaders, the Lowell Plan, assisted by UMass Lowell, is pleased to engage in a marketing plan to promote Lowell as an attractive and appealing place to live, go to school, work or start a business, enjoy the arts and top-notch sports, and more. The marketing assignment is open-ended given today's 24-7 information universe with countless messages vying for everyone's eye and ears. "#Lowell: There's a Lot to Like" will be there with its message, letting people know why this special place deserves their attention. We have a remarkable story to tell, and many reasons to draw and keep people here.